Private Label Baby Lotion

Private Label Baby Lotion

Gentle Baby Moisturizing Manufacturing

Daily baby moisturizing solutions developed for skin comfort, barrier support, and long-term tolerance.
From lightweight baby lotions to richer moisturizing emulsions, designed to support delicate skin without unnecessary burden.

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Mimicking The Natural Barrier

The challenge in baby skincare is not just adding oil; it’s structure. Standard lotions can sit on top of the skin, failing to integrate.

At Sheleys, we utilize Lamellar Liquid Crystal Technology. We arrange oil and water in a multi-layered structure that perfectly mimics the baby’s natural skin lipid matrix. This allows the lotion to act as a “Second Skin,” patching up microscopic cracks in the barrier instantly while allowing the skin to breathe. Deep protection, zero occlusion.

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Sheleys Baby Lotion Product Portfolio

We manufacture a range of baby lotion products for private label and custom baby care programs.

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  • Certified organic
  • Vegan
  • Natural only
  • Premium products

Categories of Baby Lotion Solutions

Baby lotion products are typically categorized by hydration intensity and usage context, not by active claims.

Daily Moisture Lotions

Focus: Fast absorption for post-bath hydration.

Typical characteristics

  • High water-phase content for a refreshing, non-tacky finish.
  • Enriched with lightweight oils like Sunflower or Sweet Almond (rich in Vitamin E).

Commonly positioned for daily routine, warm climates, and all-over body use.

Intensive Barrier Creams

Focus: Repairing dry patches, eczema, and windburn.

Typical characteristics

  • Thicker viscosity utilizing Shea Butter and Ceramides.
  • Fragrance-Free and Essential Oil-Free to minimize reaction risk.

Commonly positioned for eczema-prone skin, winter care, and cheek/chin protection.

Diaper Defense & Care

Focus: Creating a physical shield against moisture and acidity.

Typical characteristics

  • High Zinc Oxide content (10-40%) to repel wetness.
  • Soothing botanicals like Calendula to calm existing redness.

Commonly positioned for diaper rash prevention, SOS treatment, and newborn kits.

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The Science of Baby Lotion Formulation

Baby lotion formulation requires careful balance because infant skin is still developing and more permeable than adult skin.

Hydration Without Occlusion

Effective baby lotions are designed to:

  • help reduce moisture loss
  • support skin comfort
  • avoid heavy occlusive layers

Formulations focus on lightweight hydration systems that sit comfortably on the skin rather than sealing it aggressively.

Emulsion Stability & Skin Feel

Because baby lotions are applied over large areas and used repeatedly, formulations must:

  • spread easily with minimal rubbing
  • absorb evenly
  • remain comfortable under clothing

Emulsions that feel heavy, sticky, or inconsistent after application are not suitable for baby care positioning.

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Customizing Your Hair Growth Product Line

Once growth-support positioning is defined, customization usually focuses on three practical dimensions.

Formula Customization

Brands may customize based on:

  • lightweight vs nourishing texture preference
  • fragrance-free or lightly scented positioning
  • seasonal or climate-specific needs

Options include:

  • simplified ingredient systems
  • low-sensory formulations
  • focus on long-term tolerance rather than immediate effect

Packaging Solutions

Packaging for baby lotion products must support safety, hygiene, and caregiver convenience.

  • Pump Bottles
    Allow controlled dispensing with one hand.
  • Soft Squeeze Bottles
    Practical for daily home use.
  • Travel-Size Bottles
    Suitable for on-the-go baby care routines.

Quality & Testing

Baby lotion products require strict quality control due to prolonged skin contact.

  • Stability testing
    Confirms emulsion integrity and texture consistency.
  • Compatibility testing
    Ensures formula stability with packaging materials.
  • Microbial testing
    Essential for leave-on baby care products.

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Frequently ~

Asked Questions

This is a market choice. Mineral Oil is pharmaceutical grade and the most inert (safest) for reactive skin. Plant Oils (Shea/Cocoa) appeal to the “Natural/Organic” market. We formulate expert versions of both.

For thick Zinc Oxide creams (>15% Zinc), we strongly recommend Tubes or Jars. High-zinc formulas are too thick for standard lotion pumps and will cause clogging issues.

It’s the oil-to-water ratio. Lotions have more water and absorb fast (Good for Summer). Creams have more oil/butters and stay on the surface longer (Good for Winter/Eczema). We recommend launching one of each.

Yes. “Wash + Lotion” bundles are top sellers. We can kitting/shrink-wrap the bottles together at the factory and apply the FNSKU label for you, ready for FBA.

Formulate Your "Gentle Embrace"

Private Label Baby Lotion

CALL US DIRECTLY

+86 18923107585

MAIL US DIRECTLY

info@sheleys.com

From rapid-absorbing daily milks to rich, barrier-repairing oat balms. Let’s create a baby lotion that provides the tender, safe protection every parent seeks.

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