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Ultra-gentle baby cleansing solutions developed for delicate skin, daily use, and long-term safety.
From head-to-toe baby wash to mild foaming cleansers, formulated to cleanse without disrupting the natural skin balance of infants and toddlers.
A baby’s skin barrier is 30% thinner than an adult’s. Standard cleansers often disrupt the acid mantle, leading to dryness and eczema triggers.
At Sheleys, we master “Bio-Lipid” Preservation. Instead of harsh surfactants, we utilize sugar-derived glucosides and amino acid cleansers that selectively lift dirt while leaving natural skin oils intact. Our formulas are buffered to pH 5.5, perfectly mimicking the baby’s natural skin environment to prevent irritation before it starts.
We manufacture a wide range of Hair Growth products for private label and custom hair care programs.
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Hair growth products are usually structured based on application method and scalp condition, not just ingredient trends.
Focus: Convenience and speed for squirmy babies.
Typical characteristics
Commonly positioned for daily newborn care, minimalists, and travel kits.
Focus: Calming red, itchy, or reactive skin.
Typical characteristics
Commonly positioned for problem skin, eczema relief lines, and “Dr. Recommended” brands.
Focus: Sensory cues to promote sleep and relaxation.
Typical characteristics
Commonly positioned for nighttime routines, toddler bath fun, and gift sets.
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Baby wash formulation requires a fundamentally different approach compared to adult cleansers.
Infant skin has:
Baby wash formulas are therefore designed to:
Cleansing performance in baby wash products depends on:
Formulations prioritize:
Once growth-support positioning is defined, customization usually focuses on three practical dimensions.
Brands may customize based on:
Options include:
Packaging for baby wash products must support safety, hygiene, and ease of use.
Baby wash products require higher safety and quality standards due to their intended users.
Chat with us now for your Custom needs. Chat on WhatsApp Now
Fragrance-Free is growing fastest for “Newborn” and “Eczema” lines. However, a light “Powdery” or “Lavender” scent is still dominant for “Toddler” and “Bedtime” products. We recommend launching both.
You can claim “Made with Organic Ingredients” (e.g., Organic Chamomile). To claim the product is “Certified Organic” (like COSMOS/USDA), the entire formula and factory process requires a specific audit, which we can facilitate.
Essential oils are potent allergens. We use strictly controlled Low-Allergen Doses (<0.1%) or specifically fractionated oils (like Lavender) that are safe for babies. For newborns, we advise avoiding them entirely.
Typically 30 to 36 months unopened. Once opened (PAO), usually 12 months. We conduct stability testing to ensure the mild preservatives work for the full duration.
CALL US DIRECTLY
+86 18923107585
MAIL US DIRECTLY
info@sheleys.com
From cloud-like foaming washes to soothing eczema relief. Let’s create a baby wash that mothers trust and dermatologists recommend.v
Have a Question About Your Product Idea?
CALL US DIRECTLY
+86 18923107585
MAIL US DIRECTLY
info@sheleys.com
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